Updated On: 12th December 2017

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About Amazon - The E-Commerce Giant

Amazon is the largest E-Commerce plus Cloud Computing company of America. The company was founded by Mr Jeff Bezos. In the year 1994, Amazon came into being and started operating online as Amazon.com since the year 1995. Today Amazon stands out as the biggest retailer from the online arena in the U.S. The growth rate of the company exceeded by 22% from last year, while the revenue rose from 16.07 billion dollars of the previous year to 19.74 billion dollars and the increase percentage was 23%.

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The company that started merely as a bookstore online had then diversified its business to the selling of other product categories like software, DVDs, CDs, Blu-Rays, video & MP3 Streaming and downloading, Furniture, Electronics, Apparels, Jewellry, Food. The consumer electronic goods of Amazon like Amazon Kindle, Fire Tablets, Fire TV, Fire Phones too are quite popular in Amazon’s consumer circuit. The low-end goods offered by Amazon under the company’s in-house brand name AmazonBasics include items like USB Cables etc. Customers always value Amazon products no matter which ever product type they are choosing because high quality, excellent service and reasonable pricing is guaranteed. Amazon is also trusted by millions of consumers worldwide for its robust cloud-based infrastructure services.

What makes Amazon famous is its very innovative business strategy and model. From the book industry Amazon expanded to sundry shippable consumer products and then grabbed the \'white space\' by starting the service of commission-based brokerage for the sellers as well as buyers of used books. Also by offering services to the third party seller groups Amazon once more generated impressive ripples on the \'white space\'. Furthermore Amazon started offering services to another new customer group, IT Community group. In that way Amazon was catapulted to the peak of fame. Towards the end of 2007, Amazon established the Lab126 which launched its first product, Amazon kindle e-book reader that actually revolutionized the way one should read books in the modern times. Amazon is headquartered in Seattle of Washington. The company also has retail websites separately for many different countries of the world like UK, India, China, Brazil, Japan, Australia, Netherlands, Mexico, Spain, Italy, France, Canada, Germany, Ireland, US. In India, the company has its central office at Bengaluru, Karnataka. The latest investment statistics of the company declares that the company had announced an extra investment of 2 billion dollars in India in the year 2014